Norelle is a botanical and scent house devoted to the living perfumery traditions of India and Arabia.
Working quietly with perfumers, distillers and makers, we seek preparations shaped by place, material and generations of craft.
We seek not simply fragrance,
but where it comes from,
how it is made,
and the hands that continue its traditions.
rare botanicals.
timeless traditions.
intimate objects of scent
THE NORELLE COLLECTION®
privately selected · traditionally made
INDIA
ITR / ATTAR
traditional perfume distillation
RUH GULAB
the essence of rose
MITTI ATTAR
earth · sandalwood
SHAMAMA
herbs · woods · spices · flowers
HINA / HEENA ATTAR
RUH KHUS
vetiver root
KEWDA ATTAR
pandanus flower
GULAB JAL
rose water
POMADE
SURMA
kohl
ARABIA
DEHN AL OUD — دهن العود
oil of oud
MUKHALLAT — مخلّط
a composition of perfume oils
BAKHOOR / BUKHOOR — بخور
perfumed woods · resins
LUBAN — لبان
frankincense
from origin to place
Through the wider world of BELIZIYA, Norelle works directly with perfumers, distillers and makers across India and Arabia.
A considered selection of traditional preparations is available to practitioners, spaces and independent retailers.
WORK WITH NORELLE ☼
Selected preparations arriving soon at independent co-ops across the American Midwest
